Gone are the days when you needed massive budgets for promoting your company or brand on TV. Now we have a vast array of media channels other than TV that are producing fantastic results for those producing engaging video content for these platforms.
Video has become so affordable that even your local plumber may have a great video on his website. That’s not to say that anyone can produce high quality video. As Simon Palan points out in this article professional cameras, sound and lighting are essential ingredients for quality video content. Another key point he makes is that a producer is an absolute must. We completely agree! A qualified person to put your interviewee at ease and conduct a thoughtful and intelligent interview is paramount. It helps the interviewee get their key points across in a confident, relaxed and credible manner which is what will give your video the authenticity that your audience are seeking.