In developing campaign videos to encourage greater cyber security awareness, we utilised motion graphics over real footage to reinforce messages and build a coherent aesthetic as part of the Stay Smart Online movement.
Campaign strategies revolve around audience exposure to a wide range of visual platforms
Laundry Lane has produced content for a broad range of campaigns spanning sectors like Health, Corporate, and Government – including the Cancer Institute NSW, Attorney- General’s Department, Breast Cancer Trials, National Health and Medical Research Council (NHMRC), Aftercare, Department of Social Services, and Northern Beaches Council. In order to promote your message and stand out from the crowd, campaign video is an essential tool to engage viewers. Businesses can implement a range of media, from short, eye-catching videos that spark viewer interest and foster brand recognition, (like Facebook, Instagram or Twitter) to more in-depth formats. Distributing longer clips on platforms like Youtube or Vimeo provides an opportunity to distribute more informative, engaging stories where viewers can follow up interest precipitated on other streams of media.
Attorney General's Dept
Stay Smart Online
Our latest projects
The Smith Family
Producing content for The Smith Family’s social media campaign required a creative approach, whilst we also did the voiceover and talent sourcing. The social media cuts were constructed with mobile viewing in mind, with a square format for different platforms.
Cancer Institute NSW
Bowel Cancer Screening
Working with Cancer Institute NSW to raise awareness about testing kits involved spending meaningful time with each interviewee – translating their story into informative and motivating videos, enhanced by both motion graphics & animated statistics.
This series of case studies highlights the brilliant work of several researchers in the cancer space, and how CCA’s support has helped them in their studies. As part of this authentic storytelling approach, we traveled around Australia to film the researchers in situ at their research centres.
Department of Jobs
Youth Jobs PaTH
In order to encourage participation in the Youth Jobs PaTH program, we produced animated content targeting both job-seekers and employers, whilst a uniform animation aesthetic tied the series together and helped viewers navigate the website.
City of Parramatta
An innovative combination of still images and animation, we created both four engaging social media clips to promote the City of Parramatta as well as a longer, more informative video.
ASIC 'Women Talk Money'
Women Talk Money
We produced a series that opens up a dialogue for Australian women to feel comfortable discussing financial issues. Featuring media personalities like Jane Caro and Kate Ritchie, the video used motion graphics to reinforce key messages and link the information back to ASIC’s website and online tools.
North Sydney Council
North Sydney Council LGA
In producing a promotional video series for the North Sydney LGA, we utilised drone and GoPro footage to capture the excitement and evocative sensory experience of the area, encouraging viewer engagement.
Royal Commission into the Protection and Detention of Children in the NT
This project aimed to raise national awareness about issues surrounding child protection and detention in the NT. Recognising the importance of portraying this with authenticity and sensitivity, we adopted a multi-media approach, creating a sophisticated range of videos, audio, graphics, and stills.
Breast Cancer Trials
Australia & New Zealand Breast Cancer Trials
In order to encourage further national participation in Breast Cancer Trials, we captured authentic, intimate interviews and shots of participants, adding a balance of perspectives and a human element to the complex medical jargon broken down in the clips.
Australian Dental Association
Our team filmed interviews with leading dental specialists in the US, Canada, UK and Australia. We produced 8 case study videos with social media cutdown, congress promo video, congress highlights and closing videos.
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What our clients have to say…
I couldn’t recommend Laundry Lane more. This is a fantastic small business, which is professional, helpful and demonstrates genuine care and attention in their work. Not only did they bring ideas to the table, that supported our vision in the creation of a range of videos, but they also brought sensitivity to interviews on difficult topics and a strong knowledge of research and health issues. I’ve made several videos with Laundry Lane now and I always enjoy the experience of working with their friendly, warm and fun team.
-BREAST CANCER TRIALS