With the increasing prominence of video in the corporate sector, it’s important to recognise that viewers engage more effectively with visual stimuli –retaining 90% of video messaging compared to only 10% of what they read. Thus, adopting visual content strategies is essential in facilitating engagement with a corporate audience.
Videos can impact your business through educating both internal and external clients, showcasing your profile and services, as well as promoting company messages.
1. Corporate videos let you reach your target audience in an engaging way.
Every individual member of your target audience has preferences as to how they want to be reached. Whilst text-based content such as blog posts and white papers are important prefer audio-visual content is a must with many people consuming corporate video content on their phone or other devices. By creating corporate video for website and social media you will not only increase your audience reach but also further engage your existing clients.
2. Corporate videos make your Google search rankings better.
According to inbound marketing site Hubspot, 97% of marketers say video has helped increase user understanding of their product or service. All of this is thanks to Google’s implementation of videos in the search results page. Google has been continuously tweaking the search results page to incorporate video content. Most of the time, videos are at the top of the search results, even higher than the first web link. You can capitalise on this by creating videos that are useful for your target audience.
3. Your target audience loves information that is easy to digest.
The primary purpose of a video is relay important information. Whether it’s to showcase your company’s products and/or services, recruitment of talent or for internal communication such as on-boarding or training, utilising a video production company for your content can provide information in an easy-to-digest form. With more and more individuals wanting to view information in a few minutes, a corporate video is the best way to communicate.
4. Corporate videos are easy to share.
With the interconnectivity of different social media networks and video sites, it only takes one button to share a video with friends, acquaintances, colleagues and social media connections. If your video is interesting enough to your target audience, they will share them on Linkedin, Twitter, Facebook or even their own blogs.