Vlogging allows a behind-the-scenes look at your business and facilitates a better connection with audience through sharing everyday industry insights.
Live stream engagement grew by 4x last year - it’s an affordable way to promote real time interactions, supporting relationships between brands & their target audience with question-and-answer formats.
The evolving marketing landscape will also be impacted by the increasing implementation of VR - proven to assist more information retention & engagement than regular video due to it’s high level of involvement. This could be exciting in areas with video-based training (eg. the health industry)
360 Degree Videos
Developing technology allows for even more visually engaging content - especially for marketing that is image focused, such as travel.