Corporate Video Production Sydney

corporate video production SydneyDid you know that 72% of people would rather use video to learn about a product or service? Video has become a powerful marketing tool to engage and communicate with audiences.

In a world of fast-moving media consumption, going above and beyond to promote your organisation or project is a necessity. Over 80% of businesses are using video and this number is on the increase. That’s because corporate video production, when done well, can be a highly effective tool to inspire, educate and inform your target audience. To amplify your message, speak to the corporate video experts at Laundry Lane Productions in Sydney.

We believe the Laundry Lane approach – finding the human element of a story, getting past the jargon, focusing on real people in genuine situations – is what makes a video great. This approach is the core of everything we do, we call it “video with heart”. Call our office to discuss your next Sydney corporate video production, on (02) 8096 5431 and let us help you create ‘video with heart’.

Reasons Why You Need a Corporate Video Production in Sydney

Corporate videos have an essential role in establishing your company’s identity and reaching out to stakeholders. Here are some of the most important reasons why your company needs a professional corporate video production.

1. Corporate videos let you reach your target audience in an engaging way.

Every individual member of your target audience has preferences as to how they want to be reached. Whilst text-based content such as blog posts and white papers are important prefer audio-visual content is a must with many people consuming corporate video content on their phone or other devices. By creating corporate video for website and social media you will not only increase your audience reach but also further engage your existing clients.

2. Corporate videos make your Google search rankings better.

According to inbound marketing site Hubspot, 97% of marketers say video has helped increase user understanding of their product or service. All of this is thanks to Google’s implementation of videos in the search results page. Google has been continuously tweaking the search results page to incorporate video content. Most of the time, videos are at the top of the search results, even higher than the first web link. You can capitalise on this by creating videos that are useful for your target audience.

3. Your target audience loves information that is easy to digest.

The primary purpose of a video is relay important information. Whether it’s to showcase your company’s products and/or services, recruitment of talent or for internal communication such as on-boarding or training, video can provide information in an easy-to-digest form. With more and more individuals wanting to view information in a few minutes, a corporate video is the best way to communicate.

4. Corporate videos are easy to share.

With the interconnectivity of different social media networks and video sites, it only takes one button to share a video with friends, acquaintances, colleagues and social media connections. If your video is interesting enough to your target audience, they will share them on Linkedin, Twitter, Facebook or even their own blogs.

Laundry Lane’s Corporate Video Production in Sydney

Ready to create your own corporate video production? Video production Sydney based agency, Laundry Lane Productions is a group of passionate filmmakers, animators, editors, writers and producers that are ready to take on your corporate video production needs. Our unique approach is to fully understand the needs and demands of your project and work in collaboration with you to create “video with heart” – video that creates connection by focussing on real people and genuine emotion.

If you are looking for a corporate video production Sydney based that will work with you to create video content that will raise the profile of your business, call our Sydney office on (02) 8096 5431 or get in touch with us through our email form.